Skip to content

Identify and protect sensitive data.

What is PII?

Personally Identifiable Information or PII is any sensitive or personal information  that could be used alone or in combination to identify and individual. This may include:

  • Social security numbers
  • Date of birth
  • Credit card information
  • Driver’s license number
  • Telephone number

PII could also include PIHI: Personally Identifiable Health Information or sensitive  industry or business-specific information such as client credit card numbers, invoices and other sensitive data.


Why you need to protect it

“Identify theft” makes headlines every day as PII remains a hot commodity, and cyber thieves find new ways of accessing confidential data. Keeping PII safe and confidential must be a high priority because it protects not only customers, constituents and employees, but also keeps your company’s reputation safe.

Good Information Governance allows organizations to understand what they are collecting and where it resides. The National Institute of Standards and Technology (NIST) notes that understanding and reducing the amount of PII stored in any electronic environments, like shared drives and servers, greatly reduces the risk of potential harm that could result from a breach of that data.

Return to top